With three million U.S. children exposed to shootings each year, Katy Perry’s ‘Teenage Dream’ is not what it used to be. We blew out a campaign surrounding an Emmy-winning film featuring school shooting survivors.

CD/Concept: Jim Connolly
ECD: Peter Alsante
AD: Samantha Spellman
Role: CW

We collected the survivors’ stories to tell one horrific story.

Katy shared the film on social using our campaign language.

Survivors’ individual stories were shared in powerful interviews.

(The other eight interviews can be found on Sandy Hook Promise’s webpage).

Our campaign also included print, OOH, and social to share the survivors’ stories.

We also turned Sandy Hook Promise’s instagram grid into a yearbook page that reminisces about the times these teens will never forget.